Meet Parrot Apparel, a playful and modern clothing company.
Corporate Identity – Summary
This fictitious project was designed to focus on creating a brand identity to be used on merchandise and stationary.
Objective
To create a brand identity for an apparel company. The brand was imagined by myself to boast a light, tropical and fun vibe while remaining true to the company values of environmental consciousness.
Specific guidelines were given for the stationary dimensions and graphic restrictions. Bleed was allowed on all stationary and the envelope was designed to the Canada Post Envelope guideline. The documents were mocked up and client ready before being presented to the instructor for approval.
Audience
Young audiences between the ages of 16 and 35. This brand identity would be used across a wide variety of platforms including both physical and digital spaces. Sub-mark logos were created for digital use and a black + white logo version was included for colour restrictive scenarios.
Responsibly sourced, beautifully crafted.
This hoodie design uses bright colours consistent with the brand’s playful nature, and boasts the secondary logo lockup on the entire backside.
The Hoodie Concept.
The front was designed to be more minimal while still showing off the colourful secondary P/A logo.
A reusable water bottle in black so the branding pops and can be seen froma distance.
Supporting Merchandise.
The hat was designed to feel minimal while still being fun and modern. The main identity uses black frequently and the hat is no different.
