Meet Tilted Cup Coffee, a playful and elegant brand created to enhance the morning.
Tilted Cup Coffee – Brand Identity
The brand.
Objective
Tilted Cup Coffee is a mock brand. The task was to create both a paper cup and coffee bag using the provided audience info. Tilted Cup was an especially unique project as it introduced the use of die-lines. The artwork was created carefully to respect the curvature of the cup.
The coffee bag was created as an illustrative project. Done in chalk style, the artwork was created entirely in Photoshop. The item was intended to be sold in store and needed to reflect the brand identity.
Audience
The intended audience was adults aged 25-45 located in Stratford Ontario. The designs needed to feel artistic in order to respect the city’s rich artistic heritage and to appeal to an audience that would find that familiar.
Tilted Cup Coffee,
spills worth crying over.
Using Adobe Dimension, I rendered my design onto a coffee cup shape. Since the original die-line was created as a warped graphic to account for the wrap-around, the overall design feels cohesive.
Products and Advertisements
A support banner was created to advertise the café. The banner features a mockup of the cup design behind some brand elements created in a neutral colour palette.
