2024 Toronto Auto Show Back-stage Pass.
The revitalized art gallery is set to redefine cultural landscape.
This fictitious event pass was created as an exclusive and secure way to access the event.
Objective
To create an event pass that conforms to size, spot colour, and security requirements. For this project, I was limited to only using two spot colours + stock / paper colour as well as specialty gloss finishes as a security feature.
Process
Starting with the sketches, I was able to come up with several strong ideas, but I wanted to do my own photography for the pass and I was planning on attending the 2024 Toronto Auto Show so my decision was made easy. The next thing I wanted to design for was a potential spot gloss finish over the “2024” text on the front panel and the “Auto show” graphic on the back panel. This acts as the required security feature as it would be difficult to reproduce.
Desktop Website Mockup
As a supporting visual to the event pass design, a desktop site was made in the same style as an example for how the registration landing page could look.